Search Engine Optimisation (SEO) is ranking web pages on Search Engine Result Pages (SERPs) through content optimisation and keywords. Every website owner desires to see their site rank in the first 5 results on search engines. To help you achieve this, DubSEO has identified 7 SEO trends you should not miss out on if you want to increase organic traffic and sales conversion.
1. Google’s BERT update
In December 2019, BERT update was initiated, and so many websites witnessed the negative effects of this update. In this update, Google will primarily prioritise the quality of the content, as well as user intent, content relevancy, and the keywords.
As reported by most SEO agency, it is known and proven that Google evaluates the website’s overall reputation via Your Money, Your Life (YMYL) and TEA (Trustworthiness, Expertise, and Authoritativeness) factors.
2. Technical SEO and UX/UI determinants
With the primary elements of SEO, many website owners neglect the technical elements of their site. Ignoring these ‘little’ aspects can affect the health of your website. Try enhancing the appearance of your site with the best UI/UX. The design of your website should be carried out by having the website structure in mind.
Over the past couple of years, search engines have greatly evolved and intending to provide top-quality content to users; they check whether your page is UI/UX friendly.
If you are conversant with SEO, you should know that it has also completely evolved from only ranking an item of content just above a couple of search queries. Search engines need to present searches with a user-friendly webpage.
3. Supply useful information which your customers want
The recent Google Algorithm Updates has revealed that keyword stuffing or usage in the content will not translate to better rankings and conversion. It has been discovered that the leading search engine is in pursuit of delivering the correct message to the correct audience.
If you would like to generate contents that are useful to your audience and free from keyword stuffing, consider the tips below:
- Know your target audience and then create your content. This will enable you to generate natural content that is appropriate for your users.
- Include keywords at key SEO spots, like alt tags, meta titles, meta descriptions, etc.
- Change the monotony of your keywords. Add long-tail keywords. Excellent content should contain a proper mixture of long-tail and short-tail keywords.
4. Mobile-first indexing for small screen audience
Recalling back in 2018, mobile-first indexing attracted recognition where the sites and their mobile versions were welcomed. Having a huge volume of top quality content, any website must have AMP version compatibility to thrive in this competitive environment and overtake its competitors.
Below are some mobile SEO best practices to get ahead of your SEO game in 2021:
- Execute page optimisation to increase your mobile page speed score by implementing minified codes, and leveraging browser caching and reduced redirects.
- Include special features in your mobile page by using HTML 5 rather than utilising plugins such as flash, as they are incompatible with small screen pages.
- Develop responsive pages for your website for improved UI/UX on mobile devices.
5. Loading speed of your pages
Always remember that the first impression you give your audience will be their last impression. Hence, instead of killing your customers’ interest with slow-loading time, focus on optimising your web pages loading speeds.
Use the help of Google Developers’ PageSpeed Insights to determine your present page speed score and begin making enhancements. In PageSpeed Insights, examine the following metrics to have an in-depth knowledge of your mobile page speed:
- First Contentful Paint
- First Meaningful Paint
- Speed Index
- First CPU Idle
- Time To Interactive
- First Input Delay
6. Add video content for higher engagement
One of the top SEO trends for 2021 is to add video marketing in your strategy. Video content has the potential to make your audience stay in touch with the information it displays. The most useful video content will include an account of the stories and events that your audience can relate with.
Videos have proven to be such a form that allows you to display your products to your users actively. Although video contents are not one of the most inexpensive mediums of content currently available, it is highly engaging with increased ROI.
According to wyzowl, 83 percent of businesses indicate video as a source of good ROI. That’s not all, as the online video audience in the United States alone were 228.8 million, and this figure is predicted to rise to 248.9 million by 2022.
Videos offer you the power to create versatile content that allows the marketer to create a real image of the product in the minds of their prospects. Also, customers are fond of videos because they are easily digested and time-saving since they don’t have to go through long-form content.
7. Embrace the era of voice search
With the increasing popularity of chatbots and artificial intelligence in the main domain, the latestSEO trend is voice search. Highlighting real-life examples of voice search systems such as Google Assistant, Siri, Cortana, Amazon Alexa, and Google Home, user experience has evolved with these communicable software. As mobile users’ number continues to increase, voice searches have seen immense growth in recent times. We can observe in the statistics for global voice searches which reported that, in just the first quarter of 2019, 42% of the online audience performed a voice Search through any device. This signifies the need for website owners to embrace the power of voice search in their content in 2021.
If you can follow the above-mentioned SEO trends with a detailed strategy, your sales will surely increase sporadically. So if you’re still waiting for the best time to invest in the SEO of your business website, then today is the best time to start. Although SEO may be gradual, it offers a good mix of digital marketing, and it’s the surest way to increase the ranking of your site on the web. In the end, the most important factors you need to consider are zero-click and small screen users to scale up in 2021. Apply these tips today or hire a professional London SEO agency to leverage the immense potential of search engine optimization.