born this way concealer: A Comprehensive Guide

For many, achieving a flawless base is a key step in their makeup routine. A good concealer can be the difference between a fresh, even complexion and dark circles, blemishes, and redness stealing the show. The Too Faced Born This Way Super Coverage Multi-Use Concealer has become a favorite among makeup enthusiasts and professionals alike. This guide delves into everything you need to know about this popular product, from its features and benefits to application tips and tricks.

Unveiling the born this way concealer

Launched in 2017, the born this way born this way concealer quickly gained a loyal following. This full-coverage concealer promises camouflage imperfections while maintaining a natural, luminous finish.

Key Features

• Full Coverage: This born this way concealer offers exceptional coverage, effectively concealing blemishes, dark circles, hyperpigmentation, and redness.
• Multi-Use: This product’s versatility is a major perk. Not only can it conceal imperfections, but it can also be used for highlighting and contouring.
• Long-Wearing: Too Faced claims the formula delivers up to 24 hours of wear, ensuring your makeup stays put throughout the day.
• Lightweight Formula: Despite its high coverage, the born this way concealer boasts a lightweight, comfortable feel on the skin.
• Hydrating: The formula is infused with hydrating ingredients like hyaluronic acid and coconut water, which help prevent dryness and creasing.
• Skin-Nourishing Ingredients: The born this way concealer contains vitamin E and aloe, known for their soothing and antioxidant properties.
• Flawless Finish: The formula aims to create a natural, luminous finish that blends seamlessly into the skin.
• Shade Range: Born This Way Super Coverage comes in a wide range of shades to cater to diverse skin tones and undertones.

Benefits

• Camouflages imperfections: This concealer effectively hides blemishes, dark circles, and other concerns, creating a flawless base.
• Buildable coverage: You can adjust the level of coverage from medium to full, depending on your needs.
• Multi-tasking: This one product can conceal, highlight, and contour, streamlining your makeup routine.
• Long-lasting wear: Enjoy a flawless look that lasts all day without touch-ups.
• Comfortable wear: The lightweight formula feels comfortable on the skin and avoids looking cakey.
• Hydrating properties: This concealer helps keep your skin hydrated throughout the day.
• Suitable for most skin types: The formula is generally suitable for normal, dry, and combination skin types.

Shades and Swatches

Finding the perfect shade is crucial for a natural-looking finish. Here’s a breakdown of the shade range and some tips for choosing your ideal match:

• Fair: Porcelain, Cloud, Swan, Snow (for very light skin tones with cool, neutral, or pink undertones)
• Light: Marshmallow, Seashell, Cream Puff, Light Beige, Golden Beige (for light skin tones with cool, neutral, or warm undertones)
• Light-Medium: Natural Beige, Nude, Taffy (for light-medium skin tones with cool, neutral, or warm undertones)
• Medium: Sand, Latte, Warm Beige (for medium skin tones with cool, neutral, or warm undertones)
• Medium-Deep: Cookie, Warm Sand (for medium-deep skin tones with neutral or warm undertones)

Tips for Choosing Your Shade:

• Match Your Undertone: Identify your skin’s undertone (cool, neutral, or warm) to ensure a seamless match.
• Test in Natural Light: When swatching shades, apply the concealer to your clean jawline in natural light to find the shade that disappears into your skin.
• Consider Your Foundation Shade: If you already use a foundation, choose a concealer shade that complements it closely.

Finding swatches online and consulting reviews from users with similar skin tones can also be helpful.

Application Tips and Tricks

Here’s how to apply the born this way concealer for a flawless finish:

1. Prep Your Skin: Start by applying a moisturizer and sunscreen suitable for your skin type. Let the products dry completely before applying concealer.
2. Apply with a Concealer Brush or Beauty Blender: For precise application and blending, use a damp concealer brush or a beauty blender. Dot the concealer directly where you need coverage, such as under your eyes, around your nose, or on blemishes.
3. Blend Seamlessly: Use tapping motions with your brush or beauty blender to blend the concealer into the skin.
4. Build Coverage (Optional): If needed, apply additional layers for more coverage.